Film Marketing That Builds Audience From First Announcement to Release

LSD Productions plans and runs film marketing campaigns — from teaser strategy through release-week activity — connecting cinema, streaming and digital audiences.

Film marketing campaign timeline and release strategy

Marketing Built for a Film's Release Timeline

Film marketing runs on a different clock to standard brand campaigns — announcement, teaser, trailer, release week and post-release all need distinct strategy and pacing. LSD Productions plans campaigns around that timeline, coordinating digital, social and publicity activity to build audience at each stage.

Marketing Built for a Film's Release Timeline

Film Marketing Capabilities

Campaign capability built specifically around a film's release cycle.

  • 01

    Release Campaign Strategy

    Phased campaign planning from announcement to release week.

  • 02

    Trailer & Teaser Strategy

    Sequencing and distribution planning for key reveal moments.

  • 03

    Social Media Campaigns

    Audience-building content across the film's social presence.

  • 04

    Influencer & Talent Coordination

    Working with cast and creators to extend campaign reach.

  • 05

    Digital Publicity

    Coordinated digital press and online publicity activity.

  • 06

    Release-Week Activation

    Concentrated activity timed to maximise opening performance.

Challenges We Help Solve

The brand or production needs proper trailer and promotional content.


Trailer & Teaser Strategy


A sequenced content plan from first teaser through full trailer.

Start a Project

Our Film Marketing Process

  1. 01

    Discover

    We understand the film, audience and release timeline.

  2. 02

    Research

    Genre, audience and comparable release research inform the plan.

  3. 03

    Strategy

    A phased campaign is mapped against the release timeline.

  4. 04

    Campaign Development

    Creative assets and content are produced for each phase.

  5. 05

    Launch and Optimisation

    Campaign activity runs and adjusts through to release week.

  6. 06

    Measurement and Growth

    Post-release reporting captures what worked for future releases.

Services Included

  • Release timeline planning
  • Audience and genre research
  • Trailer and teaser sequencing
  • Publicity calendar

Tools and Platforms We Work With

  • Meta Ads & Google Ads logo

    Meta Ads & Google Ads

    Paid reach for trailers and key campaign moments.

  • YouTube logo

    YouTube

    Trailer distribution and audience building.

  • Instagram logo

    Instagram

    Trailer distribution and audience building.

  • Google Analytics logo

    Google Analytics

    Trailer distribution and audience building.

  • Facebook logo

    Facebook

    Trailer distribution and audience building.

Film Marketing FAQs

Trailer editing and post-production are delivered through our Creative & Production team; this service covers the marketing strategy and campaign around it.

Ready to Build Audience for Your Next Release?

Tell us about the film, release timeline and current marketing plans. We'll recommend the right campaign approach.